The e-commerce world is abuzz with rumors about plans for Amazon to open a physical retail location. This goes against Amazon’s current business model, which has been successful since its first online book sold in 1995. Amazon originally started off as an online book store and has since branched out to include music, movies, electronics, groceries, toys, clothing and automotive accessories. The hypothesized test location is meant to support Amazon’s line of e-readers and tablets. There are five different versions of the Kindle, along with countless accessories. “These gadgets are already sold at other retailers, including Target, Best Buy and Staples. If Amazon brings out other gadgets, like a smart phone, or a larger tablet, having an Amazon store will help the company explain how to use these gadgets and the other services tied to them,” says Cowen & Co analyst Jim Friedland.
I embrace the “try it before you buy it” mentality. The most influential sales people in my life are my closest friends. They have become trusted advisers for everything from my cell phone and laptop to my designer perfume. Of course the places where I choose to shop offer up the opportunity to test these things before I buy them…and I do eventually buy them. So go ahead, Amazon, and put your Kindles on display. Vanguard Protex Global is ready to help you design and implement a security system that protects, powers and displays all sorts of gadgets while simultaneously increasing the customer experience (therefore increasing sales).
Click here to check out the latest in tablet and e-reader solutions by Vanguard. Or come try them out for yourself at Globalshop 2012 in Las Vegas, February 29 through March 2, we’ll see you at booth #2259!