Back-to-SchoolIt’s that time again. As parents start to plan their back-to-school shopping trips around sales, promotions and tax holidays, it’s crucial that retailers prepare for the traffic influx that is soon to run through their stores. With a month until schools kick back into full gear, there is still quite a bit of shopping left to be done. Most budget-conscious families will wait until they are sure that they can score those killer deals on the latest school supplies, fall apparel items, and electronics.

The back-to-school shopping season is the second largest consumer spending season of the year following the winter holidays. Not surprisingly, these two seasons are also the best times of the year to buy new electronics. Have you tried the ultra-tough yet discreet USB Laptop Security? History has proven that major PC manufacturers release their newest laptops three times a year: spring, the winter holidays, and back-to-school season (June-August.)

What does this mean for retailers? Well, it’s simple. It’s time to make sure not only are all of your upcoming promotions are in order, but also confirm your loss prevention strategies are up to date. With the large consumer crowds also come those back-to-school shoplifters. This is a great time of year to make money, so don’t lose out on the profit we know you can make. Make sure all of your security systems are up to date and ready to be set to the ultimate test. You still have time; the busiest week of the season is the last week of July.

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