Have you considered changing up your store display? Presentation is one of the most important factors that drive sales. That being said, it may not be a bad idea to change things up every once in a while. Next time you are ready for a store makeover, consider these four essential tips:
Work the space you have
Using wall space to display and/or hang merchandise is a great way to keep clutter out of your store and keep it looking clean and organized. For other standalone and fixture displays, utilize fixture built-in cabinets with VPG’s GuardLock for stowing and protecting overstock products.
Organize your displays
It’s no secret that keeping your store neat and organized is a major factor in creating a great shopping experience for your customers. Display your new product lines with an eye-catching point of sale display. The key to attracting customers to your target products is all about positioning and demonstration. Striking displays in the center of your store interrupt your shoppers’ journey and catch their attention.
Use unique fixture materials
Visual merchandising is important to stand out from the competition. If window displays aren’t your thing and you have the flexibility to create a new store design, play up your display fixtures to give off a new and exciting vibe to your shoppers. By creating interesting variations of glass, metals, and colorful plastics, you can be sure that your store will create appeal to your customers and encourage them to stay longer and take in their surroundings.
Use slat walls to organize small accessories
Slat walls are a very versatile display when it comes to showcasing multiple accessories and small items. When partnering with VPG’s PegHook, you can even keep these small items protected from potential shoplifters. Slat wall panels can not only be installed to your store’s walls, but they can also be added into POS display fixtures to add variety to a display.
Whether you are a large corporation or small retailer, you don’t need to blow your budget with store makeovers. By following all or just a few of these simple tips, you can ensure a more welcoming, unique, and profitable environment for you and your customers.
Contact one of our store renovation specialists to find out how VPG can help revamp your next store makeover.