So Long As the Color is Black

So Long As the Color is Black

OK, here is a leap in cultural references that should find a nice spot to hit the ground with a thud. For those of you who may not know this bit of history – do they teach this stuff any longer? – a Model-T was the car made famous by Henry Ford. It was made...
So Long As the Color is Black

Lest We Forget About Other Smartphones…

The iPhone –  Love it. Want it. Can’t wait to own one. There you have perhaps the most common sentiment to be found among those in the market for a mobile device. But wait a minute. If we focus only on one device, don’t we as consumers run the risk of possibly...
So Long As the Color is Black

iPad: It’s Not About the Device

Allow me to state the obvious: the iPad and the iPad2 have created quite a stir since their respective release dates. And if you’ve got your hands on one of these beauties, then I’m sure you are among those singing the praises of this little marvel. After speaking...
So Long As the Color is Black

The Key is Under the Door Mat

I thought of a good analogy (at least in my opinion) for what we do for retailers and wireless carriers here at VPG. So please – humor me. Not too long ago, a friend and I were going out for the afternoon. But before we left my friend’s house, he turned to...
So Long As the Color is Black

Beyond the Pale Light

One author describes that long ago in tribal communities, individuals who did not share the tribe’s values, beliefs or customs were culturally isolated by being placed outside the camp, “beyond the pale light” of the tribal bonfire. One can only...